Oliva is located at the Mediterranean coast, 75 km. south of Valencia and 100 km. north of Alicante. Oliva is still very much a Spanish resort and this fact, coupled with the sheer length of the local beaches give this stretch of coastline a completely different feel from the popular Costa Blanca which starts at Oliva's southern boundary. Oliva and its surroundings offer a huge variety of things to do and places to visit. The main magnets for foreign visitors are sun and golf but there's much more to this area which is rich in history and culture and on the doorstep of some of Spain's biggest tourist attractions. Explore the town's back streets and learn about its rich Roman and Moorish past through the museums, churches and monuments which proliferate in the old Christian and Arab quarters.